
Initiatives to reduce CO2 emissions
nissan green program (cont)
In a car's life-cycle, most CO2 is emitted during driving, as compared to the amount of CO2 generated when it is built and when it is finally recycled. Nissan regards cutting the emissions during driving by improving the car's fuel consumption as a high priority.
In addition to R&D efforts related to electric vehicles, Nissan is attacking the challenge of raising engine efficiency to its ultimate level and improving fuel consumption in today's cars in order to decrease CO2 emission volumes.

Resource recycling to promote the three Rs-Reduce, reuse and recycle
At every stage in the car's lifecycle, from designing models that are easier to recycle to reducing and recycling the waste our factories generate, Nissan is determined to optimize our use of the world's finite resources and we are taking bold steps to promote that commitment.
In the future, we will intensify our "3R Campaign" activities, reducing the generation of waste, reusing components and recycling materials.

Nissan's concept for resource recycling.
The ultimate goal is to achieve 100% resource recovery rate and generate zero waste emissions, beginning in Japan.
Minimizing emissions to preserve the atmosphere, water and soil
Energetic promotion of reducing exhaust gas emissions aimed at healthy atmospheric levels.
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Nissan has made significant progress in developing cleaner combustion and catalytic technologies. In January 2000, the Sentra CA was launched in the U.S. and became the world's first gasoline-powered car to meet the rigorous PZEV (Partial Zero Emission Vehicle, as certified by the California Air Resources Board) emissions standards set by the California Air Resources Board. In August 2000, the Bluebird Sylphy was the first passenger car in Japan to obtain U-LEV (ultra low emission vehicle) certification from Japan's Ministry of Land, Infrastructure and Transport. In 2003, with the introduction of the new super-low emission vehicle (SU-LEV) classification, the Bluebird Sylphy again gained distinction as Japan's first SU-LEV certified vehicle.
Over 80% of Nissan's passenger cars sold in Japan meet the SU-LEV standard for exhaust gas emissions. Based on our calculations, this has cut emissions - NOx and hydrocarbons - to levels equivalent to having 40% of the vehicles on the road as fuel cell vehicles (FCVs) or electric cars (EVs).
